DELIVERING RESULTS THROUGH TRIED AND TESTED
DIGITAL MARKETING STRATEGIES
Case Study 1:
Massive brand awareness campaign for Malaysia’s first omni-channel platform for stars and fans engagement: Sqwift Stars’ journey to success or Sqwift Stars: A swift rise to stardom
Brief
BIV Multimedia was asked to conduct O2O marketing campaigns that will help build brand awareness for the launching of Sqwift Stars in Malaysia
Solution
A series of brand awareness and reach campaigns were carried out during the first few months of Sqwift Stars’ website launch. Multiple brand videos were produced and used for the purpose of Sqwift Stars’ online and offline marketing, which included Facebook and Instagram advertisements, as well as digital LED billboards around major hotspots in the Klang Valley.
Results
The Facebook and Instagram ad campaigns consisting of multiple versions of brand videos managed to reach 7.3M people and garnered a total of 13.8M impressions in total while simultaneously contributing to a significant growth on the brand’s Instagram profile.
COLLABORATION AT MULTIPLE STAGES FOR
TOP PROPERTY DEVELOPER COMPANIES IN MALAYSIA
Case Study 2:
Delivering clients’ request at every stage of their marketing journey: Hunza Group Berhad’s penetration into Taiwan property market
Brief
BIV Multimedia were approached by Hunza Group Berhad to carry out a brand awareness campaign for their latest project, Muze @ PICC in the Taiwan property market.
Solution
To ensure the success of the brand awareness effort in Taiwan, we developed a micro-site to serve as a landing page for capturing leads from the Youtube video ad created and managed by our team.
Results
The landing site received 365 unique pageviews within the first week of its launching while the Youtube ad which not only promotes Muze @ PICC, but also promoted Penang tourism, received a total of 502K views during the campaign period.
GLOBAL PARTNERSHIPS PROVED TO PROVIDE A COMPETITIVE EDGE
FOR LATEST 3D TECHNOLOGY AND TIMELY DELIVERY
Case Study 3:
Enhancing 3D Renderings with latest technology: Setia Sky Vista’s stunning 3D animation worthy of its branding identity
Brief
We were approached by Setia Sky Vista’s project managers to enhance their existing 3D images to reflect more of their long-standing image as one of Malaysia’s top property developers.
Solution
BIV Multimedia teamed up with our overseas partner in China and USA to come up with the best 3D rendering and worked around the clock to fulfil the client’s requirements.
Results
The final 3D renderings were vastly improved compared to the previous version and was used in Setia Sky Vista’s consequent promotional efforts for the project, including online and print ads. The final 3D renderings were vastly improved compared to the previous version and was used in Setia Sky Vista’s consequent promotional efforts for the project, including online and print ads.
BRAND AWARENESS BEYOND BORDER BY GLOBAL TRAVEL AGENCY
Case Study 4:
The ultimate branding and marketing package: Travel Nanjing’s multifaceted brand awareness campaign
Brief
In an effort to establish its presence in Malaysia and Singapore, Travel Nanjing requested for a full-fledge branding and marketing strategy which can boost its brand reputation in this region.
Solution
Upon conducting multiple market research and local trend analyses, we helped Travel Nanjing develop a website, build their social presence through Facebook and Instagram and teamed up with several lifestyle and travel influencers from Malaysia and Singapore to carry out the brand awareness campaign. User-generated content was also a great part of Travel Nanjing’s social media strategy whereas social media ads, coupled with digital display ads were used to promote special travel packages to the Malaysian and Singaporean audience.
Results
Travel Nanjing’s website successfully retained audience retention with the variety of information found within the website, such as local travel guides and influencers’ blog entries. Travel Nanjing’s Facebook page managed to get 17K likes towards the end of the campaign while the Instagram profile stands at 2.5K followers to date with constant engagement from global travel influencers who share their experience while living and being in Nanjing.
