{"id":1026,"date":"2021-01-27T07:27:56","date_gmt":"2021-01-27T07:27:56","guid":{"rendered":"https:\/\/www.bivmultimedia.com\/?p=1026"},"modified":"2021-01-27T07:27:57","modified_gmt":"2021-01-27T07:27:57","slug":"favourite-local-video-ad-of-2020","status":"publish","type":"post","link":"https:\/\/www.bivmultimedia.com\/newsite\/favourite-local-video-ad-of-2020\/","title":{"rendered":"Our Top 5 Favourite Video Ads of 2020"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.bivmultimedia.com\/newsite\/wp-content\/uploads\/2021\/01\/top-5-local-ads-300x300.png\" alt=\"\" class=\"wp-image-1028\" srcset=\"https:\/\/www.bivmultimedia.com\/newsite\/wp-content\/uploads\/2021\/01\/top-5-local-ads-300x300.png 300w, https:\/\/www.bivmultimedia.com\/newsite\/wp-content\/uploads\/2021\/01\/top-5-local-ads-600x600.png 600w, https:\/\/www.bivmultimedia.com\/newsite\/wp-content\/uploads\/2021\/01\/top-5-local-ads-1024x1024.png 1024w, https:\/\/www.bivmultimedia.com\/newsite\/wp-content\/uploads\/2021\/01\/top-5-local-ads-768x768.png 768w, https:\/\/www.bivmultimedia.com\/newsite\/wp-content\/uploads\/2021\/01\/top-5-local-ads-146x146.png 146w, https:\/\/www.bivmultimedia.com\/newsite\/wp-content\/uploads\/2021\/01\/top-5-local-ads-50x50.png 50w, https:\/\/www.bivmultimedia.com\/newsite\/wp-content\/uploads\/2021\/01\/top-5-local-ads-75x75.png 75w, https:\/\/www.bivmultimedia.com\/newsite\/wp-content\/uploads\/2021\/01\/top-5-local-ads-85x85.png 85w, https:\/\/www.bivmultimedia.com\/newsite\/wp-content\/uploads\/2021\/01\/top-5-local-ads-80x80.png 80w, https:\/\/www.bivmultimedia.com\/newsite\/wp-content\/uploads\/2021\/01\/top-5-local-ads.png 1080w\" sizes=\"auto, (max-width:767px) 300px, 300px\" \/><\/figure><\/div>\n\n\n\n<p>Despite 2020 being a tumultuous year, there were still plenty of inspirations in the realm of advertising and marketing &#8211; especially for video ad. The global pandemic provided an opportunity for brands worldwide to adapt and come up with fresh ideas to tackle the pertinent issues within the community during times of uncertainty.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Even right in our own backyard, Malaysian agencies have come up with some incredible video ad campaigns to spark the necessary conversations revolving around issues of health, social work and interpersonal relationships. Some were serious, some were more light-hearted. One thing\u2019s for sure, these advertisements reminded us that advertising can do more than just sell products and services, but also shed light on important issues within the society that we live in by leveraging on current and trending topics.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We have rounded up our Top 5 favourite advertisements of 2020!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. <a href=\"https:\/\/www.adsoftheworld.com\/media\/film\/berjaya_sompo_insurance_silent_guardians_the_final_mission\">Silent Guardians &#8211; Berjaya Sompo Insurance<\/a><\/strong> Video Ad<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Silent Guardians: The Final Mission\" width=\"1220\" height=\"686\" src=\"https:\/\/www.youtube.com\/embed\/BY-6m2du6Oo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Starting off the list with a creative advertisement by Berjaya Sompo Insurance. In this advertisement, we see a young man going about his daily life, presuming that he either owns a food delivery business, or works as a delivery rider.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In the course of his day, random ninja-like characters and warriors are seen as his sidekick that helps him complete his tasks. Towards the end of the advertisement, it was finally revealed that those warriors are the human embodiment of the man\u2019s Berjaya Sompo Insurance policies!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This is an on-brand depiction of the company\u2019s products that have always been represented by its iconic Ninjas which are known as the Silent Guardians. This year, the ninjas dorn on a new kind of mask to ensure safety against COVID-19!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Personification of the various types of insurance policies is a unique way to give viewers a more tangible understanding on how different policies provide protection for us throughout the day, as well as bringing some sense of humour to a typically serious product. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Incorporating elements of Japan (which is the land of origin of the insurance company) in the advertisement, is timely due to the stay-at-home order and global travel restriction where most Malaysians\u2019 Japan travel plans had to be postponed.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. <a href=\"https:\/\/www.adsoftheworld.com\/media\/film\/colgate_smilestrongbersama\">#SmileStrongBersama &#8211; Colgate<\/a><\/strong> Video Ad<\/h2>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"#SmileStrongBersama with Colgate Malaysia | Colgate\u00ae MY\" width=\"1220\" height=\"686\" src=\"https:\/\/www.youtube.com\/embed\/K8IMAomVwSs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>With 2020 being a year of mainly bad news, advertisements like Colgate\u2019s #SmileStrongBersama is exactly what we need to remind us of the good things in this world. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Through this campaign, the brand shines the spotlight on people within our community who endlessly try to spread positivity and make beneficial social changes through their own down-to-earth ways. By playing their parts in their contribution towards the greater good, not only can their actions motivate more Malaysians to follow in their footsteps, but they also represent the voices of our community to speak out on large platforms such as this nationwide campaign.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Featured in the advertisement are social activist Heidy Quah, sustainability warrior Juliana Adam and Malaysia\u2019s very own Hijabi rapper, Bunga who represents some of the people within our community who are fighting for the causes they believe in. Colgate\u2019s response to the naysayers are simple: \u2018When people say I can\u2019t&#8230; I Smile\u2019.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The message here is simple. Don\u2019t let words deter your spirits, but instead, let your actions speak for yourself. In a world full of hostility, the only way to respond to hate is by not saying anything, but just smiling. Of course, it\u2019s also a great tactic to sell dental care products!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. <a href=\"https:\/\/www.adsoftheworld.com\/media\/integrated\/kfc_kfc_you_soon\">KFC You Soon<\/a><\/strong> Video Ad<\/h2>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"KFC YOU SOON\" width=\"1220\" height=\"686\" src=\"https:\/\/www.youtube.com\/embed\/kbn0y8EZfr0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The nation\u2019s favourite fried chicken chain restaurant had to improvise during a time where people are unable to physically go to their stores for some finger lickin\u2019 good protein fix.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In a creative and light-hearted advertisement, which is also very heavily influenced by pop culture, KFC You Soon was released. In the video, we can see staple and familiar objects in your local KFC restaurant being humanized and are seen \u2018serenading\u2019 viewers with some popular songs revolving around farewells and being alone. Our favourite was See You Again, which was made popular by the Fast &amp; Furious movie. We\u2019re surprised that All by Myself by Celine Dion was not included, as we thought it was very fitting.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>KFC You Soon was a great way to stay on top of mind among consumers while giving them something shareworthy to talk about.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. <a href=\"https:\/\/www.adsoftheworld.com\/media\/integrated\/tenaga_nasional_berhad_deklarasi_anak_malaysia_a_declaration_by_the_future\">Tenaga Nasional Berhad &#8211; Deklarasi Anak Malaysia&#8221; &#8211; A Declaration by the Future Generation<\/a><\/strong> Video Ad<\/h2>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Deklarasi Anak Malaysia - Filem Hari Kebangsaan &amp; Hari Malaysia 2020\" width=\"1220\" height=\"686\" src=\"https:\/\/www.youtube.com\/embed\/7IJUj2FdtpE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>While many brands were focusing on messages about COVID-19 during this year\u2019s National Day celebration, Tenaga Nasional Berhad took a slightly different approach to incorporate the message of unity in its video campaign featuring the children of Malaysia. By taking a new spin on Tunku Abdul Rahman\u2019s speech during our nation\u2019s independence, the film showcased children playing the part of frontliners and everyday heroes and their contribution to the society, especially during the time where the COVID-19 pandemic was taking its toll on the country.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The main theme of the video revolved around patriotism and gratitude by using the voices of children. The film also placed a strong emphasis on education throughout the video, as seen through the various scientific and innovative exploration experienced by the children to depict Malaysia\u2019s progress since we achieved our independence in 1957.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Although the production was mainly conducted in an enclosed studio, which is a step-down from TNB\u2019s usual scale of production, the film was still a successful one as it not only reminded Malaysians of the importance of coming together during turbulent times, but it also included children in the dialog of unity and serves as an inspiration for future generations to uphold the promise of unity as envisioned by Tunku Abdul Rahman decades ago.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">1. <strong><a href=\"https:\/\/www.adsoftheworld.com\/media\/digital\/cocacola_to_the_human_race\">Coca Cola &#8211; To The Human Race<\/a><\/strong> Video Ad<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video controls src=\"https:\/\/d3nuqriibqh3vw.cloudfront.net\/to_the_human_race.mp4?x0dGNeesvUFM59GYDlJMYo6RjEFD1ZgA\"><\/video><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As a tribute to frontliners and social workers who work tirelessly in the fight against Coronavirus, Coca Cola created a heartwarming advertisement consisting of a montage of our everyday superheroes, thanking them for all that they have done for humanity.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In a time when all people want to do is look out for themselves, there is still a big portion of our community who have to go out in the face of danger and uncertainty to help those who are in need. Their selflessness is what fueled the battle against the virus. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Through this emotional advertisement accompanied by the song entitled Superheroes, Coca Cola reminds the human race that this is not the end. In true Coca Cola fashion, the brand thanked the frontliners with the slogan \u2018Thanks for filling up the glass with kindness\u2019. Coca Cola\u2019s tribute to our community\u2019s superheroes without capes during these unprecedented times spreads hopes and positivity that unite the human race all across the globe to persevere.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It is unsurprising for a huge brand like Coca Cola to put out an advertisement like this as part of their corporate social responsibility. It would be more surprising if they didn&#8217;t, as a research by <a href=\"https:\/\/www.marketingdive.com\/news\/kantar-consumers-want-brands-to-take-stance-on-social-issues-but-demograp\/579618\/\">Kantar showed that 54%<\/a> of consumers expect brands to take an active role in social conservations.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Wrapping Up<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There you have it, our Top 5 favourite advertisements of 2020! Last year was interesting, as we say many brands shift their marketing strategies to cope with the new normal. We\u2019re excited to see the conversations being put forward by brands in 2021. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you are looking to come up with creative video advertisements for your business, drop us a line! We specialize in <a href=\"https:\/\/www.bivmultimedia.com\/portfolio\/video-production\/\">video production<\/a> services.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/bivmultimedia\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram  wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/bivmultimedia\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 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