{"id":1326,"date":"2021-07-01T14:00:00","date_gmt":"2021-07-01T06:00:00","guid":{"rendered":"https:\/\/www.bivmultimedia.com\/?p=1326"},"modified":"2021-07-01T14:57:06","modified_gmt":"2021-07-01T06:57:06","slug":"all-you-need-to-know-about-media-buying-in-malaysia","status":"publish","type":"post","link":"https:\/\/www.bivmultimedia.com\/newsite\/all-you-need-to-know-about-media-buying-in-malaysia\/","title":{"rendered":"All You Need to Know About Media Buying in Malaysia"},"content":{"rendered":"\n
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Common Perceptions About Media Buying in Malaysia<\/strong><\/strong><\/h2>\n\n\n\n
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When it comes to media buying, there is no one-size-fits-all solution. Throughout our years of experience as Advertising Specialists in Malaysia, we have seen that the one-size-fits-all approach to marketing no longer works. These days, it’s important to craft precise and personalized marketing strategies to target the specific audience segments for your brand.<\/p>\n\n\n\n

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Another misconception that most brands have about media buying is that it means selling a product or service. On the contrary, media buying is actually part of the bigger picture in the overall media planning process. As we will explore further in this article, we will share how media buying is one of the key strategic moves for your business.<\/p>\n\n\n\n

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One of the questions we often get from clients is: “Can we buy this media placement first and secure more advertising placements in the future?”. Since media buying is part of the entire media planning strategy, it only makes sense that the media buying strategy should be laid out in its entirety before executing the advertising buys. Media buying is an intricate process that requires a proper workflow to ensure its success.<\/p>\n\n\n\n

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With that said, we hope to debunk the myths and misconceptions about media buying in Malaysia through this article. At its core, media buying has 3 key objectives:<\/p>\n\n\n\n

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  1. Brand Awareness<\/li>
  2. Market Penetration<\/li>
  3. Brand Status<\/li><\/ol>\n\n\n\n
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    For a marketing campaign to be really successful, it takes more than just coming up with an advertising budget and just rolling out the advertisements while expecting great results. Before launching any marketing campaign, there needs to be a solid marketing plan.<\/p>\n\n\n\n

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    Who better to consult for crafting a successful marketing campaign than an Advertising Specialist? An Advertising Specialist\u2019s role is to be responsible for the media planning and executing media buys on behalf of brands.<\/p>\n\n\n\n

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    Photo credit: Big Tree<\/figcaption><\/figure><\/div>\n\n\n\n
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    What is Media Buying?<\/strong><\/strong><\/h2>\n\n\n\n
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    Broadly speaking, media buying is the strategic process of identifying suitable ad placements on various platforms for the purpose of fulfilling the marketing objective based on the advertising budget allocated. <\/p>\n\n\n\n

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    Through media buying, brands are able to market their campaigns across multiple platforms, which includes both traditional and new media. <\/p>\n\n\n\n

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    The ultimate goal of media buying is to deliver the right ads, to the right target audience at the right time.<\/p>\n\n\n\n

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    In order to generate the maximum awareness and reach out to as many people as possible, the media buying process includes the process of purchasing ad space on various mediums such as broadcast media, publications, websites and out-of-home media, among others.<\/p>\n\n\n\n

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    Since there are various platforms involved in the process of media buying, it only makes sense that media buyers approach each media buying process using different tactics.<\/p>\n\n\n\n

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    This is to ensure the highest chances of securing the chosen advertising placements. Generally, there are two main methods of media buying:<\/p>\n\n\n\n

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    1. Programmatic Buying<\/strong><\/li><\/ol>\n\n\n\n
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      As the name suggests, programmatic media buying is the process of buying using automated technology such as leveraging on AI and algorithms to conduct real-time bidding on the desired ad placements.<\/p>\n\n\n\n

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      1. Direct Buying<\/strong><\/strong><\/li><\/ol>\n\n\n\n
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        For this method of media buying, it requires the media buyer to deal directly with the relevant publishers to work out the desired ad rates, ad specifications and ad run-time for each specific campaign.<\/p>\n\n\n\n

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        The Media Buying Process<\/strong><\/strong><\/h2>\n\n\n\n
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        Hiring an Advertising Specialist can ease the intricate media buying process while ensuring that your media plan achieves the objective that you wish to achieve. <\/p>\n\n\n\n

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        There are three main stages in the media buying process, mainly the Pre-Launching stage, Campaign Launch stage and Post-Launch stage.<\/p>\n\n\n\n

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        Pre-Launching Stage<\/strong><\/strong><\/p>\n\n\n\n

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        Being the core of every media plan, a lot of research goes into the preparation to ensure that the media placements chosen are able to fulfil the marketing objectives.<\/p>\n\n\n\n

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